Hello, Laguna
We’re glad you’re here.
The Green Parade is the single best way to reach Laguna Beach.
Ready to roll? Skip to contact us.
Or call/text 949.232.0042. We’ll be in touch.
LAGUNA BEER | THE PANTRY | LAGUNA HEALTH CLUB | GINA'S PIZZA | COAST HARDWARE | LITTLE FREEBIRDS | GOODYEAR | COYOTE GRILL | ADONIS RESTAURANT | PIZZA BAR
LAGUNA BEER | THE PANTRY | LAGUNA HEALTH CLUB | GINA'S PIZZA | COAST HARDWARE | LITTLE FREEBIRDS | GOODYEAR | COYOTE GRILL | ADONIS RESTAURANT | PIZZA BAR
The network
The Concept
The network is a collection of 10+ premium digital screens that are located in high-traffic Laguna Beach businesses.
Screens are linked to create a visually compelling, hyper-local media channel. By mixing paid ads with venue promos and community content, we ensure viewers are always engaged.
A surf shop can advertise in a gym. A gym can advertise in a hardware store. And you don't need a storefront to join — the network is open to all businesses and individuals seeking to reach Laguna Beach.
Live in Laguna on January 1, 2026
Adonis Gyros | Coast Hardware | Coyote Grill | Gina's Pizza | Goodyear | Laguna Beer Co. | Laguna Health Club | Little Freebirds | The Pantry | Pizza Bar | with more to come
The network is a curated collection of Laguna Beach favorites, strategically chosen to balance high-traffic exposure with high-dwell-time engagement. We reach locals in the places they already love to spend time — from Main Beach pedestrian zones to gourmet local cafés.
The network is built on commercial-grade, anti-glare high-definition displays. Defined by a stylized white bezel and an ultra-low profile, our hardware offers a gallery-style aesthetic that blends seamlessly into premium environments — ensuring your message looks pristine.
Our network is actively growing, with new partners joining to expand our coverage.
The Network
the impact
Them
Email is ignored: Email marketing campaigns are toast! 80-90% of marketing emails are never opened, and the average click-through rate is only about 2-3%. Can’t help but wonder how many of these clicks were accidents too.
Social is broken: With generous estimates that 55% of us are active on social media, and 77% of us block geo-tracking, social media ads effectively reach less than 13% of the people right in front of you. Factor in an 85% scroll-by rate, and your effective reach drops to less than 2%. We’re in spam email territory here.
Print is invisible: When’s the last time you browsed the ad section in a local newspaper or magazine? Print circulation has dropped by over 50% since 2010, and "circulation" often just means "copies printed," not copies read. You are paying for papers that sit in a stack and go straight to the recycle bin.
Us
We are unskippable: You can’t "delete" a screen on the wall. Our ads cannot be skipped, blocked, or ignored, driving recall rates as high as 83%. We don't rely on accidental clicks; we rely on high-dwell time and repeated exposure to ensure your brand is actually remembered.
We own the room: We don’t need cookies or algorithms to find your customers. We reach 100% of the audience physically present in our venues. While social feeds fight for a split-second of attention, we have a captive audience that is relaxed, stationary, and ready to watch.
We demand attention: Static ads blend into the background; motion grabs the eye. Digital signage captures 400% more views than static displays. We don't sit in a stack waiting to be recycled - we are a bright, dynamic focal point in the room that naturally draws the attention.
The Stack
The Green Parade network is built on premium, enterprise-grade technology to eliminate the guesswork of traditional advertising. Every ad on the network is managed by the world’s leading DOOH platforms to guarantee delivery in a brand-safe environment.
The infrastructure (Reliability)
We operate on Broadsign and OnSign — the global standards for digital signage security and stability. This ensures 99.99% uptime, seamless HD playback, and a brand-safe environment that consumer-grade software cannot match.
The guarantee (Transparency)
We eliminate "black box" advertising. Every campaign is backed by automated proof of play logs and guaranteed frequency caps, providing you with indisputable evidence that your ad ran exactly as scheduled.
The intelligence (Measurement)
For partners requiring deep validation, our network integrates with Quividi computer vision. We track real-time attention metrics—confirming actual human gaze, dwell time, and demographics rather than just passive foot traffic.
COmmitment + Cost
The Green Parade is a Laguna Beach-first network. Ad slots are prioritized for Laguna Beach businesses, and we have a sliding scale for small businesses, along with nonprofit discounts and special rates for local event promotion. This commitment ensures that the businesses we love can be out front.
JOIN THE PARADE