Marketing GROUNDED IN the warmth of the sOUTHERN cALIFORNIA sun.
We’re entirely senior-led and operated. Your work will never be handed off to junior staff.
We bring global rigor to local scale, using the same agency standards we’ve used for world-class brands.
Our anchor is local. We consider every creative challenge through a Southern California lens.
The collective
The Green Parade agency operates as a collective of senior independent talent. We have led campaigns, built brands, and shaped culture at the highest levels of marketing — working with some of the world’s most recognizable companies. We bring that same level of rigor to the collective, creating work that resonates with the community while elevating the standard of every brand we touch.
HEATHER TALBERT portfolio
KIRBY SANDIFER portfolio
A writer by trade, she’s our Principal/Director. Kimberly has worked as a creative director for Google, Dole, and Sephora. Kimberly is a co-founder of The Green Parade.
KIMBERLY LAUGHLIN portfolio
He’s developed, written, and directed content featured on Adult Swim, Comedy Central, MTV, Facebook Watch, the Internet, and commercial interruptions all over the world.
ANTHONY FALVO portfolio
Nate Berkus’ photographer of choice for his latest interiors book. She has worked with Arhaus, One KingsLane, Serena and Lily, and countless interior design firms.
Creative director currently designing for The Honest Company. She most recently was a creative lead at FEED Projects.
Brands we’ve worked with:
creative + brand
Brand identity
We go beyond just a logo to build your complete visual story — from colors to fonts — that makes your business look professional and feel authentic.
Campaign creative
We translate your brand into visuals for every digital touchpoint, from your website to your social media feed. Our designs are crafted to drive action and achieve your business goals.
Web experience
Your website should be your hardest-working employee. We build and refine your site to be fast, intuitive, and mobile-friendly, making it easy for visitors to become customers. We also provide ongoing content management, ensuring all content is accurate and timely.
growth + TRAFFIC
Performance media
Capture the demand we create on the street. We run targeted Google and Social campaigns to retarget locals and tourists who have seen your signage.
Lifecycle marketing
We create targeted email and SMS campaigns that keep your audience engaged. This includes full production for digital newsletters — delivering both weekly short-form updates and monthly long-form features.
Search optimization
When they search "near me," you need to show up. We optimize your Google Business Profile and site structure to dominate local search results.
Social media
We manage high-frequency social media calendars, designing and publishing original posts that keep peopleinformed and engaged.
SPECIALIZED + AS NEEDED
Crisis + Emergency comms Rapid development of press releases and public statements for time-sensitive situations.
Multimedia Professional photography and videography for events, community programs, and feature content.
Technical writing Professional writing and editing for official reports, speeches, and public statements.