So, what exactly is an indoor digital signage network?

Think of it not as individual screens, but as a powerful, cohesive, and dynamic communication channel for all of Laguna.

The Green Parade offers a network of digital screens that are placed in high-traffic venues (shops, restaurants, hotels, and more). A surf shop can advertise in a gym. A gym can advertise in a hardware store. Each placement is strategic and impactful.

These screens display a dynamic, rotating loop of content that includes:

  • Paid advertisements from respected local businesses

  • Promotions & announcements from the host venue itself

  • Engaging community content to keep viewers informed and interested

This creates a visually compelling, hyper-local media channel that captures attention where people are already spending their time (and money).

Our screens are in high-traffic spots where people spend lots of time, like restaurants, hotels, and shops. So, your ad is seen multiple times by the same person. Repeated exposure is key to boosting message retention and overall impact.

Six million visitors walk the streets of Laguna Beach every year, ready to spend. Be sure they know what you have to offer.

Digital signage captures 400% more views than static displays. AND, your ad can't be skipped, blocked, or ignored.

Our hyper-local network approach means your message resonates with the 78% residents who prefer to shop local, minimizing wasted ad spend and maximizing impact.

Digital signage can achieve recall rates as high as 83%.

Eighty to 90% of marketing emails are never opened, and the average click-through rate is only about 2-3%.

Sources: Chen JM, Yang XJ, & Smith RE (2016). Journal of the Academy of Marketing Science; City of Laguna Beach; Intel/Digital Signage Providers; Arbitron/OAAA; The Forbes Advisor; Cyberimpact/Oddball Marketing

How it works

Our process is designed to be seamless for both our advertisers and our host partners.

1. We build the network.

Select local businesses serve as host venues. We professionally install the digital screen (and not just any screen - The Samsung Frame, so it’s pretty) in the space, handling all setup and technology at zero cost.

2. We curate the content.

We work directly with our advertisers to design beautiful, effective ads. These are then scheduled into a curated loop alongside promotions for the host venue. This ensures the content is always fresh, professional, and enhances the atmosphere of the location — no ugly or intrusive ads, ever.

3. We connect the community.

Using our central platform, the content is delivered and managed remotely across the entire network. This means an advertiser's message gets seen by customers in multiple high-dwell-time locations, and a host venue can engage with guests both inside their own walls and out in the community.